Additional promotional materials helped strengthen the campaign’s sense of identity and community involvement. A subtle layer of humor and visual wit runs through the campaign. Everyday food items like a banana and a breadstick are playfully reimagined — the banana hinting at both mischief and metaphor, while the breadstick takes on the form of a baton. This lighthearted tone makes the message more memorable and helps sustainability feel accessible rather than preachy. Overall, the campaign balances bold design, approachability, and humor, transforming environmental awareness into a creative movement that invites everyone at ATU to get involved..