Pet World
Petworld is a well-established pet-shop seeking to evolve its visual identity into something more flexible, modern, and dynamic. The goal was to create a brand system that better reflects the personality of the business and allows the brand to shine consistently across many touchpoints — store signage, merchandise, digital channels, packaging, and more.
Role
Tools
Brand Strategist & Visual Designer, Logo & Icon Designer, Application Designer, Sound Designer, Mockup & Presentation Designer
Adobe Photoshop, Adobe Illustrator, Music Editer, Mock-up
The design approach embraced a modular and geometric aesthetic, using simplified animal-forms and clean graphic shapes to give the brand a fresh, adaptable voice.
Approach
By breaking down imagery into blocks of colour and form, the identity became more versatile — able to scale from a small badge on a product to a large façade sign.The concept also aimed to balance playfulness and sophistication: friendly and inviting for pet-lovers, but with a confident and modern visual tone. This ensures Petworld feels relevant and aspirational rather than outdated.
Previous Logo
Outcome
Starting from a redesigned core logo, I developed a graphic
language that brings the new identity to life. The focus was on building
a dynamic visual system , one that could move, shift, and play across
different formats while staying consistent and recognizable. Color,
typography, and playful shapes were used to capture the joyful and
diverse nature of pet shop, ensuring the brand could adapt easily for
both digital and physical touchpoints.